2011 Honda Ad Campaign Worth Looking At

I was doing some research on Archer, the typeface from H&FJ, and came across this campaign from Honda on www.fontsinuse.com, where Archer is featured in the body copy. Really like the concept and execution. And it gave me a bit more respect for Honda as a company.

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Inspiration Post 1

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As part of my Interactivity class this year, I’m being asked to keep a journal of inspiration. I thought today I would cover someone’s work who both inspires me, and reinforces my sources of inspiration. He’s also a frightening monster of a man who deserves to burn in hell, but who am I to judge when it comes to love?

Eric Gill at Goldmarkart.com

Eric Gill is a type designer, but more a sculptor, engraver, catholic and incestuous pedophile. His typefaces are all very elegant and clean, speaking with and too the spirit of his inspirations; the church and temple art. You can see in his work a supervillain-esque obsession.

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His engravings vary from having slight detail to immense detail, presenting scenes of his imagination and those chronicled in his holy book, many with an erotic twist. This mentality seems to be present in all his work, and although his over sexxed nature seems absent in his namesake typeface, Gill Sans, the fact that it is so contradictory to his once secret nature, is almost as telling. They say art is the lie that reveals the truth.

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Keep Calm

keepbrokenrecordI was getting really tired of the “Keep Calm and Carry On” you see a lot these days. It’s actually cooled down since I first thought this up, but as per my usual, I never got around to it, and the minute there was homework to do, I decided to work on totally not time-pertinent, completely unnecessary pet-projects.

So I did this just now. Instead of 2 assignments due tomorrow morning. There goes my sleep. But, seeing as I haven’t posted here in forever, this should cover the… month.

I’ll probably repurpose the record player I made for the assignments I’m working on. May as well.

Let me know what you think/if it at least made you “heh”.

Times are a Changing

Around Clock

Clocks and watches are one of my favorite items to see rethought. Clocks have always been such a timeless, readily identifiable object, a staple of wrists and walls all over. Their design and appearance largely goes unchanged, and even today the changes are often subtle details to make them distinct. Longer or shorter hands, strange colors, interesting designs on the face.

I have an imaginary watch collection in my dreams to compliment my modest and tiny real collection, and I have a concept for a wall clock design I hope to one day put together. But as clever as I hope I am, I am not this clever.

Around Clock

The Around Clock from Lexon, which I found on amerrymishapblog.com (via Swiss Miss ) is just that little bit more clever that makes it worth looking twice at. And it’s more than a simple graphic on the face, or interesting new hour hand.

The cylinder rotates while the red marker stays still, so don’t worry about needing to place it in the middle of the room or something. Anthony Dickens is the mind behind it, and you can read his thought process on the clock here.

Around Clock

Let me know what you think, and if you know of any interesting clocks or watches, feel free to post them!

The Body rather than the Mind

Japanese Design is about interaction in a very physical sense. You can always spot Japanese design. Always. For someone not from that part of the world it feels weird, almost perverted (I’m being honest here), but design from Japan is body and human focused.

Their work is doing it’s best to engage you physically and have you play and interact with your device. One of my favorite designers right now, Naoto Fukasawa, calls himself an “interactivity designer”. I’d say everyone is an interactivity design, or rather, everything you design will be subject to interaction. Be it a graphic design on a shirt, or a new type of rubber grip for kitchen tools, you are designing an interaction.

Japanese designer’s take this very literally. Their designs engage us physically, having us look at things, talk to things, think about things, feel things, move them, lift them, spin them, and do just about anything with them. Their philosophy is too engage the body and give objects human attributes. Look at a Microsoft ¬†patent and a Sony patent. They’re both making game consoles. Microsoft patents an IR camera that can see our movements. Sure, that’s engaging the body. It’s application, if you’ve used it, is ultimately recreate a touch screen without having you walk up to your 50 inch LCD.

 

Sony patents a camera that watches your face to tell what emotion you have on. It can deliver those emotions you like or dislike to you more or less often, and of course keep track of how people respond to these things so they see how effective what they’re making is.

It’s different. It’s weird, and it’s hard to describe, but the difference exists, and I think a lot of future design is going to lean more to this weird body-human philosophy. Everyday, design is becoming more about new physical solutions to old problems. Better shapes, more thoughtful build and materials. Now the way we actually use them will change. Tickle something to get it to work faster. Blow on it to wake it up. This human approach to design is unique, and it makes Japan to me an undiscovered land. The thought process is so different. You can see a lot of this in Nintendo devices. Their Vitality Sensor, their DS, and of course the Wii.

Fukasawa designed the Muji Wall Mounted CD Player. This is an extremely subtle version of this human involvement, but it’s there. Before it would have been the buttons and a display sitting on your desk. But Fukasawa takes the analog interaction from turning on a lightbulb (often a metaphor for inspiration or great ideas…) and adapts it to music. So it’s perfect for music lovers like myself, because music is a source of inspiration and feeling for us.

This interaction changes the entire value of the music. It modifies our perspective. Where it sits, where it comes from, and what purpose it has to us when we use it. It’s elevated to a new importance.

The Human/analog interactivity of objects can be explored further and it can make our interactions that much better. Let me know what you think.